{
  "research_date": "2026-09-12",
  "temporal_status": "本文件为历史受众证据：S1是2026年Q1，S2—S3是2025年调查，S4主要观察2026年6月。不得直接用于九月慢制作原创短篇的男女或盈利排序。当前复核见../时效性复核-2026-09-12/current_evidence.json。",
  "scope": "中国短剧、漫剧与个人原创AI视频的受众比较；各来源的人群、时点与计量方式分别保留。",
  "sources": [
    {
      "id": "S1",
      "name": "新腕儿 × WeTrue：2026年Q1短剧报告解读",
      "url": "https://www.xinwanr.com/news/details?id=71068",
      "published_at": "2026-04-07",
      "period": "2025年Q4与2026年Q1",
      "archive": "web/6b256f83ef2db3.txt",
      "method_limit": "发布方商业监测口径；公开页面未给出逐人样本量、完整平台覆盖、性别识别方法或置信区间。漫剧包括多种制作形态。",
      "evidence_type": "正文及原始图表已阅读"
    },
    {
      "id": "S2",
      "name": "DT商业观察 × 第一财经：《当代男男女女看微短剧》小调研",
      "url": "https://www.thepaper.cn/newsDetail_forward_30846706",
      "published_at": "2025-05-20",
      "period": "2025年3月调查",
      "archive": "web/ad115cd07c1226.txt",
      "method_limit": "有效样本1137，有观看习惯者937；该937人中女性52.8%、男性47.2%，高线城市与较高收入者较多。公开页面未披露概率抽样、加权或性别分组原始数据。",
      "evidence_type": "正文、消费图与样本附录已阅读"
    },
    {
      "id": "S3",
      "name": "艾媒咨询：2025年中国微短剧市场消费调查数据",
      "url": "https://www.iimedia.cn/c400/108129.html",
      "published_at": "2025-12-01",
      "period": "2025年调查",
      "archive": "web/2a80f7c310cc99.txt",
      "method_limit": "公开节选可读，但未取得完整调查方法与性别交叉表；图像访问返回403，未从图像提取数值。引用数值仅来自正文。",
      "evidence_type": "官方发布方公开正文"
    },
    {
      "id": "S4",
      "name": "QuestMobile：中国移动互联网2026年半年报告",
      "url": "https://www.questmobile.com.cn/research/report/2084487578531254273/",
      "published_at": "2026-08-04",
      "period": "2026年6月为主要观察时点",
      "archive": "web/5f63835b0b5f3d.txt",
      "method_limit": "正文可读，相关画像图像返回403；未据未取得的图像给出性别、年龄比例或TGI。",
      "evidence_type": "官方发布方公开正文"
    }
  ],
  "audience_composition": [
    {"id":"comic_q4","segment":"漫剧","period":"2025年Q4","male":83.06,"female":16.94,"unit":"受众构成（%）","source":"S1","image":"images/6b256f83ef2db3-11.png"},
    {"id":"comic_q1","segment":"漫剧","period":"2026年Q1","male":66.92,"female":33.08,"unit":"受众构成（%）","source":"S1","image":"images/6b256f83ef2db3-11.png"},
    {"id":"live_q4","segment":"真人短剧","period":"2025年Q4","male":43.76,"female":56.24,"unit":"受众构成（%）","source":"S1","image":"images/6b256f83ef2db3-25.png"},
    {"id":"live_q1","segment":"真人短剧","period":"2026年Q1","male":43.71,"female":56.29,"unit":"受众构成（%）","source":"S1","image":"images/6b256f83ef2db3-25.png"}
  ],
  "content_classification": {
    "source":"S1",
    "period":"2026年Q1",
    "population":"报告所列上榜真人短剧的男频／女频分类",
    "male_oriented_titles":20.63,
    "female_oriented_titles":79.37,
    "unit":"上榜作品构成（%）",
    "is_audience_gender":false
  },
  "dt_sample": {
    "all_respondents":1137,
    "viewers":937,
    "non_viewers":200,
    "male_share":47.2,
    "female_share":52.8,
    "source":"S2",
    "image":"images/ad115cd07c1226-16.webp",
    "age_cohort_share":{"00后":17.9,"90后":34.3,"80后":25.1,"70后":19.0,"70前":3.7},
    "city_share":{"一线":16.8,"新一线":16.8,"二线":21.9,"三线":22.3,"四线及以下":22.3},
    "disposable_monthly_income_share":{"1千元以内或暂无":5.5,"1千至5千元":22.8,"5千至1万元":40.6,"1万元以上":31.1}
  },
  "advertised_product_experience": {
    "source":"S2",
    "period":"2025年3月",
    "question":"因短剧广告植入购买或使用过商品／服务",
    "population":"有观看微短剧习惯的受访者N=937；按性别分组",
    "image":"images/ad115cd07c1226-14.webp",
    "figure_yes_overall":36.3,
    "figure_yes_female":65.3,
    "figure_no_female":34.7,
    "figure_no_male":96.2,
    "figure_yes_male_derived":3.8,
    "text_no_male":96.4,
    "conflict":"标题及正文写男性96.4%从未下单，图中为96.2%。图中男性购买/使用比例按100-96.2=3.8%推算。精确男性数值存在源内冲突，不能当作全国真实转化率。",
    "limits":"并非为短剧内容付费、客单价、每次曝光转化或创作者收入；商品品类、曝光次数及年龄收入差异未控制，不据此计算男女商业价值倍数。"
  },
  "viewing_payment": {
    "source":"S2",
    "image":"images/ad115cd07c1226-10.webp",
    "question":"目前为短剧花过多少钱",
    "unit":"有观看习惯受访者占比（%）",
    "gender_breakdown_available":false,
    "spending_share":{"从未花过钱":39.0,"10元以内":12.3,"10至50元":26.5,"50至100元":15.3,"100至500元":5.4,"500元以上":0.3,"记不清":1.3},
    "limits":"累计口径、未指定每月期间；不推算人均消费；区间命名沿用原图，合计100.1%为四舍五入。"
  },
  "viewing_priorities": {
    "source":"S2",
    "image":"images/ad115cd07c1226-9.webp",
    "gender_breakdown_available":false,
    "new_subject_or_creativity":50.1,
    "tight_plot_or_excitement":49.9,
    "unit":"受访者选择比例（%）",
    "limits":"多选题，两个数值只差0.2个百分点，不能据此声称观众显著更在意新鲜感而非爽感。"
  },
  "payment_preferences": {
    "source":"S3",
    "gender_breakdown_available":false,
    "subscription":42.91,
    "whole_series":32.21,
    "per_episode":20.19,
    "unit":"调查中的方式偏好（%）",
    "limits":"不是实际付费转化率，也不是男女分组结果；不能和另一调查的付费经历比例直接对比或相加。"
  },
  "qualitative_observations": [
    {"source":"S1","observation":"男频内容讨论以玄幻仙侠、末世求生、穿越进化为主；女频讨论重生逆袭、古风言情、年代甜宠。","limit":"这是发布方对作品类型的总结，不是男性或女性个体的必然偏好。"},
    {"source":"S1","observation":"漫剧年龄分布图中31—40岁为2026年Q1最高柱；41—50岁和50岁以上较2025年Q4提高。","limit":"图未标注逐柱数值，未把目测值当作精确百分比。"},
    {"source":"S2","observation":"调查同时出现男性推荐家庭反击题材和女性推荐轻奇幻破案故事的案例。","limit":"用于说明兴趣交叉存在，不推算跨性别受众比例。"},
    {"source":"S4","observation":"正文称短剧受众向全民化拓展，对高线城市与年轻群体吸引力增强；AI短片《纸手机》吸引更下沉和更广泛年龄用户。","limit":"传播范围观察，不代表该作品的性别构成、实际回款或用户观看了整部作品。"}
  ],
  "unresolved": [
    "在同一平台、同一年龄和相近收入条件下，男女对原创AI短篇的完播、回访与付费金额差异。",
    "普通个人创作者的品牌成交、项目授权和平台分账收入按受众性别的可比样本。",
    "新设定、人物关系、表演与视效偏好是否由性别独立解释。"
  ]
}